Wednesday Executive
Unlocking Data & Creativity for CX in a Digital-First World
Unlocking Data & Creativity for CX in a Digital-First World
Datum
28jan
Tid
17.00 - 20.00
Plats
Konstnärsbaren (KB)
Smålandsgatan 7 Stockholm
Personalization at Scale:
Unlocking Data & Creativity for
CX in a Digital-First World
Personalization is a key differentiator so we will explore how democratizing data and creativity is transforming customer experiences in the digital-first world. McKinsey reports that effective personalization can boost revenues by up to 15% and improve ROI by up to 30%, making it essential for 2025. With AI and automation, businesses can deliver real-time, scalable interactions with greater efficiency. Discover how these innovations are reshaping engagement while safeguarding trust and privacy.
Join our Executive Roundtable discussion to get a better understanding of the key success factors for personalisation at scale that is right for your business.
Key takeaways
- Strategies for Democratizing Data: Gain insights into how democratizing data can enhance real-time, personalized customer experiences and improve collaboration across teams.
- Balancing Creativity and Automation: Uncover how to effectively balance creativity with automation to maintain authentic, personalized interactions while scaling efficiently.
- Leveraging AI Responsibly: Learn how to use AI and data to personalize customer experiences without compromising privacy or trust, ensuring a responsible approach to customer engagement in the digital-first era.
Discover the concept of Wednesday Executive!
Executive Roundtable Participant
"I appreciate the format of sharing experiences across industries. Activities like this give insights into differences, but above all, into similarities that we have in today's society and companies".
Executive Roundtable Participant
"A very rewarding evening with interesting discussions and new insights. Very nice to meet like-minded people from different industries who share their thoughts and experiences".
Program
17.00 | Welcome and Drinks
17.30 | Moderator Presents the Agenda for the Evening
Mats Gustafsson Waxler, Founder & CEO | Wednesday Relations
17.45 | Personalization at Scale: Unlocking Data & Creativity for CX in a Digital-First World
Jo O’Connor, Principal Solutions Consultant | Adobe
18:15 | Contribute with your thoughts and challenges through a group conversation over 3-course dinner
- How do we balance creativity with automation to maintain authentic, personalized interactions while scaling efficiently?
- What strategies can we implement to break down data and process silos and ensure seamless collaboration across teams for personalization at scale? How realistic is to achieve cost savings?
- How can we effectively use AI and data to personalize customer experiences without compromising privacy or trust?
19:50 - 20.00 | Summarizing and ending
Target Group
As part of a selected group (10 professionals) you will have the chance to network with directors and decision makers within Digital Transformation, Content, Digital Marketing, Marketing and Customer Experience. This Roundtable is only directed to leaders/decision makers.
Please note that this event is limited to 10 guests and is free of charge for the participants.
Speakers & Host
Jo O’Connor
Principal Solutions Consultant | Adobe
Jo has always been fascinated by solving problems, which is probably why she is now a solutions consultant. At Adobe she works with customers and partners to use Adobe technology solutions to deliver real business value. She started her working life as a scientist, and has now come full circle. Increasingly using the data and modelling techniques from those days to help customers move into the world of machine learning and artificial intelligence. The world is changing, and she is proud to be working with Adobe to help her customers to move in that changing world with confidence.
Mats Gustafsson Waxler
CEO & Founder | WEDNESDAY RELATIONS
Mats founded Wednesday Relations 2002 and have extended experience in marketing, sales, digital business and CRM. Mats has worked in line-positions within marketing and sales in Sweden and worldwide. Together with Wednesday Relations, Mats has created a lot of conferences and seminars, and is also a very popular and well-experienced moderator.
Application of interest
Executive Partner
Adobe is the global leader in digital experience and digital media solutions. Our tools and services allow our customers to create groundbreaking digital content, deploy it across media and devices, measure and optimize it over time and achieve greater business success. We help our customers make, manage, measure and monetize their content across every channel and screen.
