This masterclass will teach you what you need to know about how human attention works and what makes the best eye-catcher on Facebook. It will also teach you the concept of “cognitive load” and how to make your posts easier for the brain to process.
Working with framing and narratives is another central part of the course. These mechanisms will help you make your Facebook posts appeal emotionally to the people who see them.
This course is 100% about precise and useful tips and knowledge, you can go home and actually use. There is no hot air or irrelevant cases to waste your precious time.
Since the course takes place on a Friday, the course continues online, after our day together. You will get 2 extra assignments that you will hand in in a closed Facebook-group, where you will get individual feedback.
08.30 - 09.00 | Registration and breakfast buffe
09.00 - 10.00 | Introduction: How can applied psychology improve your Facebook posts?
10.00 - 10.15 | Break
10.15 - 11.00 | How to get (and keep) attention with your Facebook post in 2 seconds.
11.00 - 12.00 | Use what you have learned – exercises and feedback
12.00 - 13.00 | Lunch
13.00 - 14.30 | How to create emotions – expand your toolbox with narratives and associative posts
14.30 - 14.45 | Break
14.45 - 15.15 | Round up & introduction to online exercises
Who is it for?
- Experienced social media managers
- Social media consultants
- Social media speakers and teachers
- You will know how attention works and how to capture it
- You will understand how you activate emotions, with your post
- You will get personal feedback on your Facebook posts (created as online assignments)
- BONUS: A 40-page e-book with 10 specific ways to get people’s attention on Facebook (and keep it)
Bring your computer to the course.
After the course:
This course includes 2 online exercises with individual feedback, following the course day.