Wednesday Webinar
10 tips to Increase Consumer Engagement and build prosperous Relations
10 tips to Increase Consumer Engagement and build prosperous Relations
Datum
8okt
Tid
14.00-14.45
Plats
Online
Pris
Kostnadsfritt
10 tips to Increase Consumer Engagement and build prosperous Relations
Whether you are a media or a brand, audience engagement must be a key priority within your digital marketing strategy.
With the rise of social media and the evolving digital channels, prospects and clients spend way more time online. To engage with these hyper-connected and well-informed consumers, brands need to think out of the box, and communicate with them in meaningful ways.
Audience engagement is a crucial metric for any marketer looking to reach a broad audience. It’s the best way to see if people like what you’re doing and know where you need to put more effort, for your brand to grow.
Key Takeaways
- How do you increase the intensity and frequency of interaction between your audience and what you produce?
- How to encourage your audience to engage with you and your products or services.
- How to build lasting relationships with your customers.
- 10 actions to help you boost your audience engagement, with real-life examples and figures that will work for you and your brand.
Program
14.00 | Introduction Wednesday Relations
Mats Gustafsson, Founder @ Wednesday Relations
14.05 | How major brands increase audience engagement and build lasting relationships? 10 real examples and learnings
Gilles Lenaerts, Country Manager Scandinavia @ Qualifio
14.45 | Question & summary
Target Group
This webinar is relevant for B2C brands from all industries and media groups. It will be particularly useful for you if your role is related to digital marketing, content creation, CRM, loyalty, customer experience, customer journey, lead generation and digital brand activation.
Speakers
Gilles Lenaerts
Country Manager Scandinavia at Qualifio
Gilles Lenaerts has a background in customer engagement, CRM and e-commerces from Belgian IT consulting firm, Delaware. Since 2017, he has been guiding Scandinavian companies like Schibsted, Bonnier, Aller Media and Egmont Publishing in using interactive marketing for their data-driven marketing initiatives.
Mats Gustafsson
GRUNDARE & VD @ WEDNESDAY RELATIONS
Mats grundade Wednesday Relations 2002 och har gedigen erfarenhet av marknadsföring, försäljning, digitala affärer och CRM. Mats har arbetat i ledande befattningar inom marknadsföring och försäljning både i Sverige och internationellt.
Webinar Partner
With headquarters in Belgium and offices across Europe, Qualifio enables large brands and media to engage audiences across digital channels via 50+ templated interactive formats (quizzes, contests, surveys, tests, animated games, etc.). With stringent adherence to the GDPR, the platform allows the collection of rich first-party data that can be pushed to a client’s wider technologies for data enrichment. More than 400 clients currently use Qualifio across Europe.
