Adobe Executive Dinner
Datum
8apr
Tid
17.00 - 20.00
Plats
Konstnärsbaren (KB)
Smålandsgatan 7 Stockholm
Pris
Kostnadsfritt
Omni-Channel Strategies in
post-third-party cookie era
Consumers expectations are increasing over time and customers jump bewteen channels even more than before. We explore the most effective omni-channel strategies and how to leverage first party data for best business value.
Join our Executive Roundtable discussion to get a better understanding of omni-channel strategies, how to manage content velocity and leverage first party data.
Key takeaways:
- Omni-channel Strategies: Gain insights into the most effective omni-channel strategies for enhancing customer experiences and learn practical solutions to common challenges in achieving seamless, cross-platform engagement.
- Content Velocity: Discover methods to manage high content demands across multiple channels without compromising quality and understand how to ensure content remains relevant and engaging in a fast-paced marketing environment.
- Leveraging First-Party Data: Explore how to effectively use first-party data to overcome customer acquisition challenges in the post-third-party cookie era and learn how retail media networks can enhance marketing efforts and drive customer engagement.
- Peer Insights: Benefit from the wealth of insights gained through discussions with like-minded peers who are also decision-makers in their fields. These takeaways will equip you with actionable strategies and peer insights to improve you marketing and customer engagement efforts.
Discover the concept of Wednesday Executive!
Executive Dinner Participant
"A very rewarding evening with interesting discussions and new insights. Very nice to meet like-minded people from different industries who share their thoughts and experiences".
Executive Dinner Participant
"I appreciate the format of sharing experiences across industries. Activities like this give insights into differences, but above all, into similarities that we have in today's society and companies".
Program
17.00 | Welcome and Drinks
17.30 | Moderator Presents the Agenda for the Evening
Mats Gustafsson Waxler, Founder & CEO | Wednesday Relations
17.45 | Title of event / presentation
Jo O’Connor, Principal Solutions Consultant | Adobe
18:15 | Contribute with your thoughts and challenges through a group conversation over 3-course dinner
- How are you enhancing customer experiences through omni-channel strategies, and what challenges have you faced in ensuring seamless, cross-platform engagement?
- In the face of growing content demands, how do you manage content velocity across multiple channels, ensuring both quality and relevance in your marketing efforts?
- How are you adapting to customer acquisition challenges in the post-third-party cookie era, particularly through the use of first-party data and retail media networks?
19:50 - 20.00 | Summarizing and ending
Target Group
As part of a selected group (10 professionals) you will have the chance to network with directors and decision makers within Digital Transformation, Content, Digital Marketing, Marketing and Customer Experience. This Roundtable is only directed to leaders/decision makers.
Please note that this event is limited to 10 guests and is free of charge for the participants.
Jo O’Connor
Principal Solutions Consultant | Adobe
Jo has always been fascinated by solving problems, which is probably why she is now a solutions consultant. At Adobe she works with customers and partners to use Adobe technology solutions to deliver real business value. She started her working life as a scientist, and has now come full circle. Increasingly using the data and modelling techniques from those days to help customers move into the world of machine learning and artificial intelligence. The world is changing, and she is proud to be working with Adobe to help her customers to move in that changing world with confidence.
Mats Gustafsson Waxler
CEO & Founder | WEDNESDAY RELATIONS
Mats founded Wednesday Relations 2002 and have extended experience in marketing, sales, digital business and CRM. Mats has worked in line-positions within marketing and sales in Sweden and worldwide. Together with Wednesday Relations, Mats has created a lot of conferences and seminars, and is also a very popular and well-experienced moderator.
APPLICATION OF INTEREST
Executive Partner
Adobe is the global leader in digital experience and digital media solutions. Our tools and services allow our customers to create groundbreaking digital content, deploy it across media and devices, measure and optimize it over time and achieve greater business success. We help our customers make, manage, measure and monetize their content across every channel and screen.
