AI – Helping Marketers be personal at scale

Optimized interplay between man, machine and AI in marketing.

The hype surrounding AI and machine learning is by no means new. But what is the current situation really like? How can AI help you implement marketing measures today or accelerate business decisions? This seminar will answer just these questions and also explain how to optimally use human skill when using AI.

What will you learn

• AI – Myth vs Reality: What can AI actually do?
• AI in Action – How is AI assisting to create more personalised messaging – what are people doing with AI today
• The Future’s Bright, The Futures AI – How might the marketers role change in the next few years

Program

07:30 - 08:00 Registration and breakfast

08:00 - 08:05 Introduction Wednesday Relations

08:05 - 08:55 AI - Helping Marketers be personal at scale

08:55 - 09:00 Summarize and questions

Target group

The seminar is for you who work in a line organization within marketing, CRM, Customer Experience and business development. The seminar is unfortunately not open for competitors to our partner. 

Speakers

Breakfast partner

Oracle has more than 420 000 customer and implementations in more than 145 countries and offers one of the world’s topmost complete, integrated series of cloud applications, platform services and pre-integrated systems. Read more about Oracle here.