Are you an Everywhere Brand?
Datum
14sep
Tid
12:00 - 13:00 Lunch and registration from 11:30
Plats
F7, Ljusgården
Fleminggatan 7, 112 26 Stockholm
Pris
Kostnadsfritt
Are you an Everywhere Brand?
There is a new race to command more digital visibility for brands. Placing your products, services, locations and people in front of the connected consumer will boost engagement and increase sales, keeping you ahead of the competition.
Join Yext to explore what it means to be an ‘Everywhere Brand’. With your brand information appearing across the digital universe — from maps, search engines, social networks and voice assistants — it is now more crucial than ever to be discovered in this ever-advancing digital landscape. Powering accurate and abundant information to each digital touch point will capture the ‘on-demand’ consumer, so you can drive them to your business at their moment of purchasing intent.
Max Burgers will also share their strategic philosophy on how to thrive in the age of intelligent services. Offering insights on their digital transformations, we will discover how they retain the competitive edge to remain the most profitable restaurant chain in Sweden.
Network with marketing peers, as we discuss how a strong ‘Everywhere Brand’ visibility will keep you ahead of the competition. The seminar is particularly relevant to brands with brick and mortar stores.
What will you learn?
- Why today’s digital ecosystem requires deep brand knowledge to organically surface your brand’s products, services, locations, and people to consumers
- Why becoming an Everywhere Brand will generate more business for your company
- How Digital Knowledge Management (DKM) has emerged as a new marketing responsibility
Program
11.30 - 12.00 Registration and lunch
12.00 - 12.05 Introduction Wednesday Relations
12.05 - 12.55 The Everywhere Brand
12.55 - 13.00 Summary and Questions
Target Group
The seminar is for those who work in a line organisation within marketing, SEO, branding, omnichannel, customer and retail experience. Unfortunately this seminar is not open for competitors to our partner.
Speaker
Jon Buss
Managing Director, Yext in Northern Europe
Jon serves as the Managing Director for Yext in Northern Europe: with over 20 years of experience within digital start-ups and market leading international organisations, Jon has held executive leadership roles at Criteo, Experian, Dun & Bradstreet, and Computacenter. His extensive knowledge of the digital, data and analytics sector positions him as an industry commentator across media & technology, as well as an advisor to Retail Week Live, Retail Week Tech, and Century Tech.
Kristoffer Stenqvist
Head of Media & Digital Marketing, Max Burgers
Kristoffer oversees Max Burgers' media investments and digital presence, as Head of Media and Digital Marketing. Max Burgers is the most profitable and loved of Swedish restaurant chains. With over 16 years of industry experience, having started his career as a Max Burgers crew member, Kristoffer has extensive knowledge of communications and customer experience, and detailed insights into what it takes to be a market-leading brand.
Lunch partner
Yext is the leading Digital Knowledge Management (DKM) platform. Yext’s mission is to give companies control over their brand experiences across the digital universe of maps, apps, search engines, voice assistants, and other intelligent services which drive consumer discovery, footfall, and increased sales. Today, thousands of businesses, including brands like Tesco, Marriott, T-Mobile, and Max Burgers, use the Yext Knowledge Engine™ to manage their digital knowledge. Read more about Yext here.
