Building meaningful connections with social media
Datum
6okt
Tid
10.00-10.50
Plats
Online
Pris
Kostnadsfritt
Building meaningful connections with social media
Recent global events have caused abrupt changes in customer and citizen digital behavior, with dramatic increases in the use of social media for easing isolation and building community.
As we look forward to imagine a post-crisis world, we’re already seeing this new focus on building meaningful connections through social media shifting organizations' long-term strategic planning in three key ways:
- Growing emphasis on social listening for deeper audience insights.
- Paid social teams running more brand- and community-focused campaigns alongside lead generation and conversion campaigns.
- New focus on measuring the effectiveness of engagement
Join the team at Hootsuite as we share new insights into how brands are shifting their content strategy and rethinking their social metrics in a new world—and what it means for your business.
Agenda
10.00 | Introduction Wednesday Relations
Mats Gustafsson, Wednesday Relations
10.05 | Building meaningful connections with social media
- How audience behavior has shifted online
- What this means for your paid and organic social strategy
- How to build a strong community of followers using social listening and paid social
10.45-10:50 | Questions and summarize
Target Group
The seminar is for you who work in a line organization within marketing, CRM, Customer Experience and Business Development. The seminar is unfortunately not open for competitors to our partner Hootsuite.
Speakers
Dominique Elsey
Marketing Strategist, Industry Marketing @ Hootsuite
Dominique is an experienced Marketing Strategist with a demonstrated history of working within the marketing and technology industry. At Hootsuite, Dominique works to establish the marketing strategy within the United Kingdom and Ireland with a focus on enterprise campaigns. Prior to this role, Dominique was a Senior Customer Success Manager working with some of Hootsuite’s largest clients.
Alexandra Crichton
EMEA Marketing Programs Strategist @ Hootsuite
Alexandra is the EMEA Marketing Programmes Strategist at Hootsuite. In her role, she is focused on designing and launching integrated marketing campaigns both in the UK and across EMEA. Alexandra has extensive background in SaaS marketing where she has worked both on the Field and HQ sides at leading global technology vendors.
Webinar partner
Hootsuite is the leader in social media management, trusted by more than 18 million customers and employees at more than 80 percent of the Fortune 1000. Hootsuite's unparalleled expertise, customer insights at scale, and collaborative ecosystem empower organizations large and small to strategically grow their brand, business, and customer relationships with social. To learn more, visit www.hootsuite.com.
