CDP Day – Solving the Customer Jigsaw
Datum
3okt
Tid
08.30-09.30. Breakfast starts at 08.00.
Plats
Helio Slussen | Peter Myndes Backe 16 and Online
Pris
Kostnadsfritt
CDP Day – Solving the Customer Jigsaw
At this Wednesday Hybrid event you will understand how to be a front runner in a the ever-changing CX landscape. We will go thru some best practices from cases that insures a successful CDP venture. You will understand the possibilities, structure and true business value of a CDP System and how to change People, Process & Technology for the future of data.
During this event, you will learn:
1. How do you leverage the potential of a CDP?
2. How are other companies using CDP?
3. How can you use a CDP in your business?
Program
8.00 | Breakfast
Registration and breakfast for those joining us at the venue
8.30 | Opening
Mats Gustafsson, CEO & Founder | Wednesday Relations
8.35 - 9.10 | Customer Data Unleashed: Harnessing the Power of Customer Data Platforms
CDP has been a buzzword in recent years. Many people talk about it, but most don't know how to properly use it. What is a CDP, really? And, more importantly, what should you use it for? During the presentation, we will provide concrete examples and real use cases that demonstrate the value of utilizing a Customer Data Platform.
Ysai Sims, Senior Consultant | Miltton Insight
Michaela Latham, Account Manager | Twilio Segment
9.10 - 9.25 | Case Presentation: How is companies actually using CDPs?
We give you some real use cases of how companies are using their CDPs. Concrete, hands-on examples how you can benefit of using a Customer Data Platform.
Michaela Latham, Account Manager | Twilio Segment
9.10 - 9.25 | Q&A
What is Wednesday Hybrid?
Choose to participate in person at the venue, enjoy a breakfast and mingle with peers, or participate in the comfort of your home/office via the livestream.
Secure your ticket, in a participation-format that suits you, in the menu to the left.
Target Group
This seminar is ideal for those who operate within Marketing, CRM, Customer Experience and Business Development functions. The seminar is not open for competitors to our partner.
Online registration closes on October 2nd, 17.00 CEST.
Speakers
Ysai Sims
Senior Consultant | Miltton Insight
Ysai Sims have over 10 years of experience within Martech / CRM from different industries including Retail, Gaming, Automotive, Streaming, Hospitality, Recruitment. For one and a half years he has been with Millton Insight, holding the title of Senior Consultant.
Michaela Latham
Account Manager | Twilio Segment
Over the past 10 years Michaela has been partnering with brands to help them unlock growth through relevant, real-time data. At Segment, she focuses on the Nordic market and advises brands on creating 1-2-1 customer experiences, personalisation at scale and ensuring data compliance. Michaela brings with her to Segment a wealth of experience from the application space and customer experience. Come find her to chat about her love of Smørrebrød.
Mats Gustafsson
CEO & Founder | Wednesday Relations
Mats founded Wednesday Relations 2002 and have extended experience in marketing, sales, digital business and CRM. Mats has worked in line-positions within marketing and sales in Sweden and worldwide. Together with Wednesday Relations, Mats has created a lot of conferences and seminars, and is also a very popular and well-experienced moderator.
Breakfast Partners
Twilio Segment’s Customer Data Platform (CDP) provides companies with the data foundation that they need to put their customers at the heart of every decision. Per IDC, it’s the world’s #1 CDP for 2021 market share. Using Twilio Segment, companies can collect, unify and route their customer data into any system where it’s needed to better understand their customers and create seamless, compelling experiences in real-time. Tens of thousands of companies, including FOX, IBM, Intuit, and Levi’s use Twilio Segment to make real-time decisions, accelerate growth and deliver world-class customer experiences.
Miltton Insight within the Miltton Group specializes in helping you drive growth and profitability through a customer-centric approach and a data-driven way of working. We help companies and organizations get to know their customers by understanding data from their customers, draw insights and take action. By utilizing their data we help companies adapting their business in a customer centric way.
