Customer Journey Management: This Time It’s Personal
Datum
13okt
Tid
10:00 - 10:45
Plats
Online
Pris
Kostnadsfritt
Customer Journey Management: This Time It’s Personal
The only thing constant is change. Especially when it comes to our customers expectations of how we communicate with them. Every year there are new channels and touchpoints to be managed, new types of interaction to take into account and new rules/guidlines.
Join us as we discuss the changes that have happened recently, will happen soon and what approaches Adobe feels will be important in the future as you navigate with your customers now and in the future.
This webinar will cover:
- How as marketing professionals can we plan and approach with unforeseen changes on the horizon.
- How can we respect our customers rights and wishes in a changing regulatory and reputational landscape while also informing and delighting them with what our companies offer?
- How do we continue to do our jobs in a cookieless world?
Program
10.00 | Introduction
Mats Gustafsson, CEO & Founder @ Wednesday Relations
10.05 | Case presentation by Adobe
Presenter: Jo O’Connor, Principal Solutions Consultant @ Adobe
10.40-10.45 | Questions and summary
Target group
The seminar is suitable for those within Marketing, Digital, Engineering, IT, Customer experience and Business Development.
Are you interested but do not have the opportunity to see this webinar live? Sign up anyway, and we will make sure you get access to the recorded version afterwards.
Registration closes 15 minutes before the webinar starts.
Speakers
Jo O’Connor
Principal Solutions Consultant @ Adobe
Jo has always been fascinated by solving problems, which is probably why she is now a solutions consultant. At Adobe she works with customers and partners to use Adobe technology solutions to deliver real business value. She started her working life as a scientist and has now come full circle. Increasingly using the data and modelling techniques from those days to help customers move into the world of machine learning and artificial intelligence. The world is changing, and she is proud to be working with Adobe to help her customers to move in that changing world with confidence.
Mats Gustafsson
CEO & FOUNDER @ WEDNESDAY RELATIONS
Mats founded Wednesday Relations 2002 and have extended experience in marketing, sales, digital business and CRM. Mats has worked in line-positions within marketing and sales in Sweden and worldwide. Together with Wednesday Relations, Mats has created a lot of conferences and seminars, and is also a very popular and well-experienced moderator.
THE CX HUB
The CX HUB is a new networking and learning platform for professionals working in Personalization, Commerce, Marketing Automation, Customer Journey and Digital Asset Management (DAM).
Going forward we will run a number of Webinars and Executive events around these topics. Over time we like to develop the community and increase value for you as member.
The CX HUB launched in fall 2021 and is a cooperation between Wednesday Relations and Adobe.
