Experience Is the New Currency for Loyalty
Datum
16maj
Tid
08.30-09.30 Breakfast starts at 08.00
Plats
F7 Ljusgården | Fleminggatan 7 Stockholm and Online
Pris
Kostnadsfritt
Registration closes on May 15th 17.00
Experience is the New Currency for Loyalty
Delivering on customer expectations is not a nice to do, but a must-do to keep your business growing. But how do you become the go-to brand in a world where loyalty is not the secret weapon? And more importantly, how do you maintain and develop a strong bond with your customer?
This session will share how you must integrate the experience into your strategy to build long-lasting, profitable customer relationships.
Join us and learn about the key elements in FrieslandCampina's transformation project and lessons learned (FrieslandCampina is a global nutrition company that wants to provide healthy and sustainable nutrition to all people, at all ages, now and in the future). Gain exclusive behind-the-scene insights on how to put the consumer at the centre of the activation strategy and pitfalls to aviod in the process.
Don't miss this opportunity to expand your knowledge and learn from the best.
Join us and learn:
- How to move from a push and mainly promotional model to a relationship and loyalty model.
- What relational data models that will no longer hold any secrets for you and how to deploy models that support personalization and business impact.
- How to identify the signals on your customers' journeys to interact with them at the right time with the right content in the right channel.
- How to identify success indicators which demonstrate your impact on the business by leveraging figures and business learnings.
Program
8.00 | Breakfast
Registration and breakfast for those joining us at the venue
8.30 | Introduction
Mats Gustafsson, CEO & Founder | Wednesday Relations
8.35 | FrieslandCampina Case - Experience is the New Currency for Loyalty
Alfredo Geerman, Marketing Activation Specialist | Actito
Mattias Hazebroek, Head of International Sales | Actito
9.25-9.30 | Questions and summary
What is Wednesday Hybrid?
Choose to participate in person at the venue, enjoy a breakfast and mingle with peers, or participate in the comfort of your home/office via the livestream.
Secure your ticket, in a participation-format that suits you, in the menu to the left.
Target group
This webinar is for decision-maker marketing leaders facing business growth challenges and wanting to be inspired with the focus areas necessary for marketing success in 2023.
Online registration closes on May 15th, 17.00
The event is not open for competitors to our partner.
Speakers
Alfredo Geerman
Marketing Activation Specialist | Actito
Alfredo's role is to make clients champions when it comes down to enhance the customer experience. Sharing his in-depth knowledge of the Actito platform capabilities and a decade of experience in marketing allows him to work as an extension of the client's team.
Mattias Hazebroek
Head of international Sales | Actito
With two decades of experience in the field of Customer Experience and Customer Engagement in various roles under the belt, Mattias states he’s a dinosaur in this field. He is originating from the hardcore tech side and found his way through operations and project management to more commercial oriented roles, whereas he’ve grown into strategy, commercial management and the coaching of others. Helping teams and organizations becoming more impactful in their go-to market, enhancing capabilities to better understand, better communicate and better serve their clients and creating winners on all sides.
Mats Gustafsson
CEO & Founder | Wednesday Relations
Mats founded Wednesday Relations 2002 and have extended experience in marketing, sales, digital business and CRM. Mats has worked in line-positions within marketing and sales in Sweden and worldwide. Together with Wednesday Relations, Mats has created a lot of conferences and seminars, and is also a very popular and well-experienced moderator.
Breakfast Partners
Actito is a SaaS Marketing Automation Platform with more than 20 years of experience. Our parent company is based in Belgium but we also have offices in France, Spain, the United Kingdom and Canada. By choosing a solution like Actito you make a long-term investment in European values: security, confidentiality, stability, and innovation. As a subsidiary of the QNTM Group, Actito is your guarantee of continuity, giving you the opportunity to use an integrated Customer Activation Platform that adapts to your objectives and meets your digital ambitions.
