Get insights from Abobe's marketing strategy
Datum
26maj
Tid
08.00-09.00
Plats
Ljusgården, F7
Fleminggatan 7
Pris
Kostnadsfritt
Get insights from Abobe's marketing strategy
At this seminar you will get a unique chance to look behind the curtain and see how Adobe use Marketo Engage for their own marketing activities. In today’s generally overcrowded marketplace, the marketing function is under ever increasing pressure to prove themselves by creating more brand visibility, delivering more quality leads, generating enough pipeline and at the same time spending less money doing it. At Adobe we are no different.
Peter Bell, European Marketing Director at Adobe, will share how Adobe use Marketo, now an Adobe Company, to drive business growth.
Key takeaways:
- Full insight into the pipeline and marketing metrics used by Adobe Commercial.
- What to think about when evaluating the success of your marketing programs.
- A strategy for measuring marketing’s impact on revenue.
Agenda
07.30 | Registration & breakfast
08.00 | Introduction Wednesday Relations
08.05 | Session by Adobe
• How Marketo uses content marketing and lead management to drive quality leads to sales, and at pace.
• How we use program metrics to understand what's working, or not, and where to spend your money to get revenue-generating results.
• How we use Marketo's powerful Engagement Engine and reporting functionality to prove our impact on opportunities, pipeline and revenue.
08.55-09:00 | Questions and summarize
Target group
This seminar is for those of you in a management role within marketing, CRM, marketing automation, content management, or email marketing. Your marketing department should have 5+ employees. The seminar is unfortunately not open for competitors to our partner Adobe.
Featured Speaker
Peter Bell
Marketing Director @ Adobe
As part of the regional leadership team Peter leads the Commercial Marketing team in EMEA which is focused on bringing Adobe's best-in-class marketing and commerce solutions to the Commercial segment, enabling customers innovate and transform their businesses.
With over 25 years of experience in marketing Peter has contributed to the success of a portfolio of brands in the software and digital media industries including Marketo, Microsoft Surface, Skype, Xbox, MSN as well as Microsoft’s developer & platform solutions.
An early pioneer in the PC & Internet sector Peter’s early roles were in technology, a passion and skillset that are more relevant to marketing than ever.
Mats Gustafsson
GRUNDARE, WEDNESDAY RELATIONS
Mats grundade Wednesday Relations 2002 och har gedigen erfarenhet av marknadsföring, försäljning, digitala affärer och CRM. Mats har arbetat i ledande befattningar inom marknadsföring och försäljning både i Sverige och internationellt. Tillsammans med Wednesday Relations har Mats utvecklat en stor mängd konferenser och seminarier inom ovan ämnen och är även en populär och erfaren moderator.
Breakfast partner
Adobe is the global leader in digital experience and digital media solutions. Our tools and services allow our customers to create groundbreaking digital content, deploy it across media and devices, measure and optimize it over time and achieve greater business success. We help our customers make, manage, measure and monetize their content across every channel and screen.
