Grow your business in China
Datum
26aug
Tid
09.30-10.20
Plats
Online
Pris
Kostnadsfritt
An online session about how you can grow your business in China
China is the world’s largest digital economy, larger than the next 10 markets combined. Also being the second largest economy in the world, China is a must-win market for global enterprises and a top corporate priority. However, due to the unique digital consumer behaviour, technology ecosystem and local regulatory requirements, global brands often struggle to optimise their digital experiences within the country.
This webinar will look at the opportunities and challenges China presents.
- China – Assessing the market opportunity and potential for growth in these challenging times.
- What are the challenges and blockers of doing digital business within China.
- How market leading companies have optimised their digital experiences within China.
- How Adobe can help build your digital experiences within China.
Agenda
09.30 | Introduction Wednesday Relations
Mats Gustafsson, Wednesday Relations
09.35 | Grow your business in China
David King, EMEA lead & Clyde Jiang, APAC lead @ Adobe
10.15-10:20 | Questions and summarize
Target Group
This webinar is primarily relevant for companies who already operates in the Chinese market or for those companies who plans to enter the market in the near future. It is best suited for those of you in a management role within Marketing and CRM. The seminar is unfortunately not open for competitors to our partner Adobe.
Are you interested but do not have the opportunity to see this webinar live? Sign up anyway, and we will make sure you get access to the recorded version afterwards.
Speakers
David King
Digital Experience China, EMEA lead @ Adobe
As the EMEA lead for Adobe’s MNC China Programme, David works with Adobe’s multinational customers helping, them to navigate China’s unique regulatory and digital landscape, and to understand the digital experience solutions that Adobe has optimised for use within the country. Now more than ever, China presents a huge market opportunity for Nordic-based multinationals and Adobe is well positioned to help them maximise this potential via digital experiences.
David has been helping brands and other organisations throughout Europe optimise their use digital technology throughout his career The last several years of which have been focussed on digital marketing technologies.
Clyde Jiang
Digital Experience China, APAC lead @ Adobe
As the APAC lead for Adobe’s MNC China Programme, Clyde guides China field team to embed Adobe solution into local ecosystem, helps Adobe’s multinational customers better adopt the solution within the country.
With more than one decade digital marketing and digital commerce experience in China and deep insights of several industries like CPG, High Tech and Automotive, Clyde Jiang worked with a dozen of Fortune 500 companies to adapt their business by leveraging digital transformation.
Mats Gustafsson
Ceo & Founder @ wednesday relations
Mats founded Wednesday Relations 2002 and have extended experience in marketing, sales, digital business and CRM. Mats has worked in line-positions within marketing and sales in Sweden and worldwide. Together with Wednesday Relations, Mats has created a lot of conferences and seminars, and is also a very popular and well-experienced moderator.
Webinar Partner Adobe
Creativity is in our DNA. Our game-changing innovations are redefining the possibilities of digital experiences. We connect content and data and introduce new technologies that democratize creativity, shape the next generation of storytelling, and inspire entirely new categories of business.
