Companies that excel at customer engagement see higher customer lifetime value and lower customer acquisition costs, resulting in long-term, capital-efficient business growth. To do that marketers must work effectively to listen to what their customers are telling them, primarily through digital interactions, understanding those signals, and then act in a way that is relevant and personal to that individual.

Join our session to learn about what superior customer engagement looks like from exceptional brands and the three levels of maturity for reaching your business goals, through customer engagement.

Target group

As part of a selected group (12 professionals), you will have the chance to network with directors, managers and decision makers within Marketing, Customer Experience, CRM, Loyalty, Customer Journey etc.

Please note that this event is limited to 12 guests and is free of charge for the participants.

This Round Table is only directed to leaders/decision makers. 

Program

17.00 | Welcome and drinks

17.30 | Moderator presents the agenda for the evening

Mats Gustafsson, founder & CEO, Wednesday Relations

17.45 | How exceptional brands create brilliant customer engagement to drive business growth

Magith Noohukhan, Evangelist @ Braze

The path to purchase has never been more fragmented, with consumers often jumping from email to apps, from mobile to the web, from one device to another. However, for marketers tasked with engaging customers in-the-moment, how can they use data to identify and act on every engagement opportunity in real-time, triggering action based messages across multiple channels? In this masterclass we’ll delve into how a customer has adapted their cross-channel customer engagement strategy to boost retention and increase customer lifetime value.

18:15 | Contribute your thoughts and challenges through a group conversation over dinner

Customer Onboarding: Onboarding ensures a customer experiences the core value of your brand as soon as possible. One of the biggest factors in whether a new user will be retained is their very first interaction with your brand’s digital account. How do you do effective onboarding campaigns?

Cross Channel: The most effective brands provide a valuable, cohesive experience as consumers jump from one platform to the next. 80% Execute campaigns across multiple customer engagement channels - how do you drive cross-channel customer engagement across multiple channels?

Retention: What are a few of the retention strategies that worked for your businesses?

Optimization and testing: How do you build and develop the culture of experimentation and approaches to testing

19:50 | Summarizing and ending

We will keep monitoring the Covid measures closely and will update you if this is required.

Speakers

Executive Partner

Braze is a leading comprehensive customer engagement platform that powers interactions between consumers and brands they love. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and continuously evolve their customer engagement strategies. Braze has been recognized as one of Fortune’s 2021 Best Workplaces in New York, Fortune’s 2021 Best Workplace for Millennials, and 2021 UK Best Workplaces for Women by Great Place to Work. The company is headquartered in New York with offices in Austin, Berlin, Chicago, London, San Francisco, Singapore, and Tokyo.