CX HUB Webinar
How to create a Content Hub that delivers exceptional experiences at scale
How to create a Content Hub that delivers exceptional experiences at scale
Datum
16nov
Tid
10:00 - 10:45
Plats
Online
Pris
Kostnadsfritt
How to create a Content Hub that delivers exceptional experiences at scale
One to one targeting… user experiences… customised user journeys… We all speak the words, and seek to make our customer engagements more meaningful, by using a whole bunch of martech tools and applications.
But there’s one thing that often gets overlooked – the actual content that we are using to draw customers to our customised journeys. Without the right content, available in the right way to the right device in a timely manner, all the rest of our personalisation technologies becomes meaningless.
Join us to discover how a Content Hub can deliver content fit for a modern personalisation strategy; how automation and AI can help on-the-fly transformation of content to fit the needs of the moment.
Program
10.00 | Introduction
Mats Gustafsson, CEO & Founder @ Wednesday Relations
10.05 | How to create a Content Hub that delivers exceptional experiences at scale
Presenter: Steve Allison, Head of Product marketing, Audience & Data Technologies @ Adobe
10.40-10.45 | Questions and summary
Target group
The seminar is suitable for those within Marketing, Digital, Engineering, IT, Customer experience and Business Development.
Are you interested but do not have the opportunity to see this webinar live? Sign up anyway, and we will make sure you get access to the recorded version afterwards.
Registration closes 15 minutes before the webinar starts.
Sample of confirmed participants
Marketing Automation Specialist
Hedin bil
Customer Insight Manager
Bonnier
Business Developer
Försäkringskassan
Speakers
Steve Allison
Head of Product marketing, Audience & Data Technologies @ Adobe EMEA
Steve has worked as a technical and digital marketing professional for over 30 years, with extensive experience of defining strategic product direction; devising and implementing go-to-market and long-term audience-centred marketing and experience strategies, as well as developing and executing sales and field training.
Today, Steve heads up product marketing for Adobe’s audience and data platform technologies in EMEA – advising partners and clients how to create audience-centric strategies for digital marketing, experience business and the data platform requirements needed to make it a real-time reality.
Mats Gustafsson
CEO & FOUNDER @ WEDNESDAY RELATIONS
Mats founded Wednesday Relations 2002 and have extended experience in marketing, sales, digital business and CRM. Mats has worked in line-positions within marketing and sales in Sweden and worldwide. Together with Wednesday Relations, Mats has created a lot of conferences and seminars, and is also a very popular and well-experienced moderator.
THE CX HUB
The CX HUB is a new networking and learning platform for professionals working in Personalization, Commerce, Marketing Automation, Customer Journey and Digital Asset Management (DAM).
Going forward we will run a number of Webinars and Executive events around these topics. Over time we like to develop the community and increase value for you as member.
The CX HUB launched in fall 2021 and is a cooperation between Wednesday Relations and Adobe.
