Wednesday Hybrid
Interactive marketing campaigns – Improve your customer engagement
Interactive marketing campaigns – Improve your customer engagement
Datum
9nov
Tid
8.00-9.00
Plats
The Park, Magnus Ladulåsgatan 1 in Stockholm and Online
Pris
Kostnadsfritt
How to use interactive marketing campaigns to improve your customer engagement and data collection strategies
Did you know that consumers are twice as likely to engage with a brand if interactive content is used?
Have you ever wondered how to build lasting relationships with your audience?
Are you worried about the upcoming demise of third-party cookies?
In this hybrid event, we've got all the answers you need. Find out how you can improve your customer engagement, whilst collecting their data safely and compliantly. Learn more about the end of third-party cookies and of what toos you need to face the cookieless world.
• Learn how interactive marketing can help you to increase your audience engagement by getting to know your customers better
• Find out more about the upcoming cookieless world and how you can prepare for it
• Discover the tools you need to collect your customers data in a GDPR-compliant way
What is Wednesday Hybrid?
At Wednesday hybrid you can choose to participate at the physical venue, including breakfast and networking, or in the comfort of your own home/office via the live stream. When booking your ticket, you can choose which participation option you prefer.
Secure your ticket, in a participation-format that suits you, in the menu to the left (Anmäl dig).
Program
7.30 | Breakfast
Registration and breakfast for those joining us at the venue
8.00 | Introduction
Mats Gustafsson, CEO & Founder @ Wednesday Relations
8.05 | Interactive marketing campaigns – Improve your customer engagement
Gilles Lenaerts and Evelien Molenaar, Sales Managers Nordics & Netherlands @ Qualifio
8.55-9.00 | Questions and summary
Target group
This seminar is for you if you work in a line organisation within Marketing, CRM & Customer Loyalty, Customer Experience, and Business Development. The seminar is not open for competitors to our partner.
Are you interested but do not have the opportunity to see this webinar live? Sign up anyway, and we will make sure you get access to the recorded version afterwards.
Online registration closes 15 minutes before the webinar starts.
Speakers
Evelien Molenaar
Sales Manager Nordics & Netherlands @ Qualifio
Evelien Molenaar is working at Qualifio as a Sales Manager, helping companies to engage with their audiences and with collecting relevant data for their systems via interactive marketing campaigns. Evelien is based in Qualifio's Amsterdam office.
Gilles Lenaerts
Sales Manager Nordics & Netherlands @ Qualifio
Gilles Lenaerts has a background in CRM and e-commerce, and has helped companies like Bonnier, Schibsted, Aller Media, etc. to leverage interactive marketing to their advantage in their consumer data collection strategy.
Mats Gustafsson
CEO & FOUNDER @ WEDNESDAY RELATIONS
Mats founded Wednesday Relations 2002 and have extended experience in marketing, sales, digital business and CRM. Mats has worked in line-positions within marketing and sales in Sweden and worldwide. Together with Wednesday Relations, Mats has created a lot of conferences and seminars, and is also a very popular and well-experienced moderator.
Breakfast partner
Qualifio is the market-leading SaaS platform in Europe for audience insights, data collection and interactive marketing. Qualifio users can easily create and publish their interactive content (quizzes, games, surveys, polls and over 50 other innovative formats) on all their channels. The platform enables B2C brands and media companies to engage with their online communities, and is used by over 400 companies in Europe. Qualifio has been ranked in Deloitte’s Technology Fast50 for 3 consecutive years, and is considered as one of the fastest growing technology companies in Belgium.
Their customers include: PSG, LOSC, Purina, Dixons Carphone, DPG Media Services, Decathlon, Unilever, Nestlé and L’Oréal.
