Let´s Talk Customer Experience
Datum
23nov
Tid
09.00-12.00
Plats
F7, Fleminggatan 7 in Stockholm
Let's talk Customer Experience!
In this seminar and Round Table you will get to engage in a mix of expert keynote presentations and roundtable discussions (Open Space) based on the presentations. We will deep dive into CX and Journey Management. The perfect mix between presentations and discussions.
Take the chance to get inspired, learn from front runners and network with your peers.
Keynote presentations:
- Creating memorable customer experiences to drive engagement and retention
Magith Noohukhan, Head Evangelist @ Braze - Inevitable personalization - insights for higher customer engagement
Carl Bernström, Customer Experience Evangelist @ Adobe - Customer Centricity and Breaking Silos through Personalisation
Alex Manly, Senior Director, Northern Europe @ MovableInk
Topics for discussion:
- Keeping up with the ever changing consumer trends
- Breaking silos and re-organizing for a customer centric strategy
- OMNI-channel - the seamless journey expectations
- Is there really such a thing as true loyalty?
- Finding a balance between Humanity and Automation
- Inevitable personalization - data and insights for higher customer engagement
Target group
As part of a selected group, you will have the chance to network with directors, managers and decision makers within Marketing, Customer Experience, CRM, Business Transformation etc.
Please note that this event has a limited amout of 30 seats and is free of charge for invited participants. Apply for your ticket NOW.
This event is free of charge and only directed to leaders/decision makers in larger companies.
"I got so much good insights to apply on my work further on!"
"It was a great event and nice to have the setting with so few but interesting people."
"I think it was a friendly atmosphere and very relevant topics on stage; it was on a level that was easy to keep up the interest for, and good with the breaks and the mingle."
Program
08:30 | Registration and breakfast
09:00 | Welcome and introduction by Wednesday Relations moderator
09:10 | Inevitable personalization - insights for higher customer engagement
Carl Bernström, Customer Experience Evangelist @ Adobe
Transforming your business to excel in the Experience Era is not easy. This presentation will share how Adobe transformed their business with a data-driven operating model with data as the lifeblood. And how they moved from a distant, intermittent relationship with their customers, to a 24/7, personalized interaction with the help of the latest mar-tech solutions and a KPI driven strategy.
09:35 | Creating memorable customer experiences to drive engagement and retention
Magith Noohukhan, Head Evangelist @ Braze
The bar for memorable customer experiences is high, but it is worth striving for. As competition for achieving high levels of engagement with your customers, regardless of channel, is intensifying, brands need to find ways to utilise all of the data and insight at their fingertips to tailor experiences that are cohesive, relevant and personalised and they need to be able to do this at scale, in real time.
During this discussion Braze will share insights about how exceptional brands create memorable experiences across multiple channels to drive engagement and to retain their customers.
10:00 | Break
10.10 | Customer Centricity and Breaking Silos through Personalisation
Alex Manly, Associate Director of Strategy for the UK & Europe @ MovableInk
Movable Ink surveyed 3,000+ customers across 4 countries to understand what drives purchase behaviours and loyalty. This presentation will reveal the outcomes of that survey and talk you through how best to improve your customer centric strategy through 1:1 personalisation and real life examples and case studies.
You will learn what drives customers loyalty and purchase behaviours and how to break down silos & improve customer-centricity through personalisation and a clear value exchange.
10:35 | Break
11.05 | Round Table Session
Table 1: Keeping up with the ever changing consumer trends
Table 2: Breaking silos and re-organizing for a customer centric strategy
Table 3: OMNI-channel - the seamless journey expectations
Table 4: Is there really such a thing as true loyalty?
Table 5: Finding a balance between Humanity and Automation
Table 6: Inevitable personalization - data and insights for higher customer engagement
12.00 | Summary by Wednesday Relations moderator
SPEAKERS
Alex Manly
Associate Director of Strategy for the UK & Europe, MovableInk
Alex is Associate Director of Strategy for the UK & Europe at Movable Ink, accelerating the marketing performance of some of the most innovative global brands. Alex joined Movable Ink with her wealth of knowledge from 10+ years in client-side marketing roles for some of the world’s leading brands, including American Express. In her role at Movable Ink, Alex works hand-in-hand with senior clients to formulate forward-thinking digital marketing strategies which puts the customer at the centre of their multi-channel approaches, leveraging best-in-class personalisation.
Carl Bernström
Customer Experience Evangelist, Adobe
Carl is helping customers transform how businesses compete in digital. He works with analysts, marketers, executives, and IT professionals with a data-driven mindset and a dedication to deliver personalised digital experiences in complex enterprise environments.
Magith Noohukhan
Head Evangelist, Braze
As the Head Evangelist at Braze, Magith Noohukhan addresses the company's global vision for customer engagement and how Braze can help brands feel empowered to create more meaningful, human conversations with their customers. Prior to joining Braze, Magith held Evangelist positions across Germany at XING and Indeed.com and has more than 10 years of marketing experience. He is currently based in London.
Mats Gustafsson
CEO & Founder, Wednesday Relations
Mats founded Wednesday Relations 2002 and have extended experience in marketing, sales and CRM. Mats has worked in executive positions within marketing and sales in Sweden and worldwide. Together with Wednesday Relations, Mats has created many conferences and seminars, and is also a popular and well-experienced moderator.
Prevoius Attendees
H&M
Head of H&M Brand Customer Insights and Experience
SEB
Head of social media and influencer marketing
Volvo
Digital Marketing Manager
Application of interest
Executive Partners
Adobe is changing the world through digital experiences. Our creative, marketing and document solutions empower everyone — from emerging artists to global brands — to bring digital creations to life and deliver them to the right person at the right moment for the best results.
Movable Ink helps businesses earn attention in a world where time is precious and creativity is power by activating any data into real-time, personalised content for any customer engagement. More than 700 of the world’s most innovative brands rely on Movable Ink to accelerate their marketing performance.
Braze is a leading comprehensive customer engagement platform that powers interactions between consumers and brands they love. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and continuously evolve their customer engagement strategies.
