Martech 2025 - from siloes to synergy
Datum
25mar
Tid
17.00 - 20.00
Plats
Konstnärsbaren (KB)
Smålandsgatan 7 Stockholm
Martech 2025 - from siloes to synergy
With Marketing Leaders being asked to 'more with less' in 2025, is now the right time to tackle the tech stack and drive budget savings?
"Over 40% of MarTech tools are not actually being used" - CMO Survey, 2024
Once upon a time, having a marketing tech stack was a badge of honour. Today, it’s an expensive set of siloes. Investment in MarTech tools continues to increase, yet only 56.4% of all tools purchased are actually being used [CMO Survey, 2024]. That’s a sizeable amount of waste.
With marketing budgets looking flat at best (targets up, of course) this costly black hole is ripe for revision. And this is particularly true in the world of consumer marketing where the pursuit a single customer view across omnichannel journeys, has led to accelerated uptake of MarTech.
As a forward-thinking leader, how do you untangle the mess, consolidate platforms, and release time and money for what you and your team do best – creating great marketing. Join our Executive Roundtable discussion to share knowledge with other marketing leaders and learn how other companies create great marketing.
Key takeaways:
- How to do “more with less” with your MarTech stack
- How omnichannel personalised customer experiences helps gain a competitive edge and driving sustainable growth.
Discover the concept of Wednesday Executive!
Executive Roundtable Participant
"I appreciate the format of sharing experiences across industries. Activities like this give insights into differences, but above all, into similarities that we have in today's society and companies".
Executive Roundtable Participant
"A very rewarding evening with interesting discussions and new insights. Very nice to meet like-minded people from different industries who share their thoughts and experiences".
Program
17.00 | Welcome and Drinks
17.30 | Moderator Presents the Agenda for the Evening
Mats Gustafsson Waxler, Founder & CEO | Wednesday Relations
17.45 | Martech 2025 - from siloes to synergy
Samuel Howat, Martech Expert | Emarsys
18:15 | Contribute with your thoughts and challenges through a group conversation over 3-course dinner
Discussion Point #1: Journey
What are the biggest priorities in 2025 for you and your teams?
Once upon a time, having a marketing tech stack was a badge of honour. Today, it’s an expensive set of siloes. Investment in martech tools continues to increase, yet only 56.4% of all tools purchased are actually being used [CMO Survey, 2024].
Discussion Point #2: Approach
What changes are you making to your current martech stack to enable your team to deliver more?
With marketing budgets looking flat at best (targets up, of course) this costly black hole is ripe for revision. And this is particularly true in the world of consumer marketing where the pursuit a single customer view across omnichannel journeys, has led to accelerated uptake of martech.
Discussion Point #3: Barriers
What is the biggest barrier preventing you from consolidating platforms and delivering more with less?
As a forward-thinking CMO, how do you untangle the mess, consolidate platforms, and release time and money for what you and your team do best – creating great marketing.
19:50 - 20.00 | Summarizing and ending
Target Group
As part of a selected group (10 professionals) you will have the chance to network with directors and decision makers within Marketing, Martech, Data, CRM, CX, E-commerce, Digital and IT. This Roundtable is only directed to leaders/decision makers.
Please note that this event is limited to 10 guests and is free of charge for the participants.
Speakers & Host
Samuel Howat
Martech Expert | Emarsys
Samuel is an experienced MarTech expert with over a decade in the field of omnichannel customer engagement, with a passion for customer focus and AI, along with his local experience from working across the Nordics. Samuel’s experience includes working with a broad range of B2B, D2C and B2C businesses in areas such as retail, e-commerce, finance, travel, and manufacturing. He has a strong focus on understanding how operative improvements and technology features can be translated into clear value to drive business outcomes.
Mats Gustafsson Waxler
CEO & Founder | WEDNESDAY RELATIONS
Mats founded Wednesday Relations 2002 and have extended experience in marketing, sales, digital business and CRM. Mats has worked in line-positions within marketing and sales in Sweden and worldwide. Together with Wednesday Relations, Mats has created a lot of conferences and seminars, and is also a very popular and well-experienced moderator.
Application of interest
Executive Partner
SAP Emarsys is the omnichannel customer engagement platform, purpose built for marketers to build, launch and scale AI-powered personalized omnichannel engagements that deliver business outcomes. The SAP Emarsys Customer Engagement Platform trusted by leading brands and innovative marketers across the globe, including H&M, Gibson, Puma, Pizza Hut, SHEIN, Helly Hansen.
