Wednesday Webinar
Measuring ROI for B2B using data-driven Marketing Automation
Measuring ROI for B2B using data-driven Marketing Automation
Datum
17mar
Tid
12:00-12:45
Plats
Online
Pris
Kostnadsfritt
How to prove the value of marketing using data-driven Marketing Automation
Especially in times like COVID-19 when many companies face financial downturn, marketing needs be able to prove value and attribute spend to total revenue - a challenge many B2B companies often struggle with because cost attribution can be complex and so can knowing where to start.
In this webinar we will talk about how B2B companies can leverage Marketing Automation and performance-backed data to prove the value of their marketing investment.
Measuring click-through rates or the number of LinkedIn followers on social media can provide valuable insight. However when it comes to identifying which activities are the most effective at driving revenue, it starts with understanding attribution and your return on marketing investment.
Using powerful Marketing Automation tools like Adobe’s Marketo Engage enables B2B companies to measure marketing’s performance and impact on revenue using data-driven insights, helping you maintain the right resources and secure higher company revenue long-term.
Agenda
12.00 | Introduction
Mats Gustafsson, CEO & Founder @ Wednesday Relations
12.05 | Measuring ROI for B2B: How to prove the value of marketing using data and Marketing Automation
- What it means to measure ROI and define metrics for pipeline and revenue.
- How to measure ROI and attribute marketing activities to spend and revenue.
- How to use your Marketing Automation tool to gain performance driven insights to measure attribution, investment and revenue impact.
- How to set up KPIs and success metrics in your marketing automation tool.
- Marketing Automation case study: How B2B can leverage performance-backed data and marketing automation tools like Marketo Engage to measure the impact of marketing and sales.
Mathias Jonsson, CEO @ Exelement & Daniel Nyberg, Head of Group Digital Marketing @ Bisnode
12.40-12.45 | Questions and summary
Target group
This seminar is for you who works in B2B, marketing, CRM, Customer Experience, Business Development and its related sectors. This seminar is not open for competitors to our partner Exelement. Thank you for your understanding.
Are you interested but do not have the opportunity to see this webinar live? Sign up anyway, and we will make sure you get access to the recorded version afterwards.
Speakers
Mathias Jonsson
CEO @ EXELEMENT
Mathias is the CEO and Founder of the Marketo Engage partner, Exelement. With more than 15 years of experience in digital marketing, Mathias has previously procured, implemented and integrated a marketing automation system at one of the largest IT companies in the Nordics, as well as supervised the implementation of marketing automation software for more than 40 Nordic companies as the Head of Marketing Automation at Nortal.
Daniel Nyberg
HEAD OF GROUP DIGITAL MARKETING @ BISNODE
Daniel leads Group Digital Marketing at Bisnode, one of Europe’s leading data and analytics companies. He has designed and developed digital marketing capabilities including Marketing Automation at Bisnode since 2016 and has a decade long background in Sales/Marketing technology and management consulting prior to Bisnode.
Mats Gustafsson
CEO & Founder @ Wednesday Relations
Mats founded Wednesday Relations 2002 and have extended experience in marketing, sales, digital business and CRM. Mats has worked in line-positions within marketing and sales in Sweden and worldwide. Together with Wednesday Relations, Mats has created a lot of conferences and seminars, and is also a very popular and well-experienced moderator.
Webinar Partner
Exelement is a leading Nordic Marketo Engage Partner agency for marketing automation strategy and implementation. Combining insights with execution, datadriven technology, and hands-on guidance, our vision is to bridge the gap between brand and CRM. Together with selected partners, we enable B2B-companies all over the world to boost revenue and create a conversion-focused customer experience. Marketing automation, customer journey mapping, marketing ROI reporting, and data analysis – this is where we thrive. To learn more about Exelement's mission and services, visit exelement.se
