CX HUB Executive Event
Personalization Principals – Get it right from the start!
Personalization Principals – Get it right from the start!
Datum
9nov
Tid
10.00-11.30
Plats
Online
Personalization Principals - Get it right from the start!
We have now spend years of gathering data! It is now time to utilize the data to personalize customer engagement and create greater Customer Experience.
Forrester predicts that 20% of all CX initiatives will be abandoned and the brands will fall back to general campaign thinking and execution – Why? A large contribution to that fact is that marketeers fail to personalize.
We will look into the basics of personalization and challenge the way we plan and measure and execute our marketing today.
Target group
As part of a selected group (12 professionals), you will have the chance to network with directors, managers and decision makers within Marketing, Customer Experience, CRM, Business Transformation etc.
Please note that this event is limited to 12 guests and is free of charge for the participants.
Program
10:00 | Introduction
Moderator: Mats Gustafsson, CEO & Founder @ Wednesday Relations
10:15 | Presentation: Personalization Principals - Get it right from the start!
Presenter: Martin Bonnor, Enterprise Sales Account Manager, Adobe
10:40 | Q&A after Martins presentation
10:45 | Round Table Discussion
11:30 | Summary of event & closing
Sample of Confirmed Participants
Volvo Group
Digital Marketing Manager
ASSA ABLOY Entrance Systems
Global Head of E-business
Clas Ohlsson AB
Customer Analyst Manager
Speakers
Martin Bonnor
Enterprise Sales Account Manager @ Adobe
Martins main objectives in his professional life, has been sales and marketing in both the Business-to-Consumer and Business-to-Business mid- to enterprise market in the Nordic region.
Working as marketing manager, sales- and project management and consulting in a broad variation of industries and markets has given him a good understanding of what it takes to have success in marketing and sales.
His goal is to constantly develop his understanding for the process of creating unprecedented customer experience.
He therefore spend a considerable time trying to understand the technical aspects, the value and best possible utilization of a marketing platform which connects brands with customers and marketing with sales in order to share this knowledge and inspire peers and customers.
Mats Gustafsson
CEO & Founder @ Wednesday Relations
Mats founded Wednesday Relations 2002 and have extended experience in marketing, sales, digital business and CRM. Mats has worked in line-positions within marketing and sales in Sweden and worldwide. Together with Wednesday Relations, Mats has created a lot of conferences and seminars, and is also a very popular and well-experienced moderator.
Send your interest
THE CX HUB
The CX HUB is a new networking and learning platform for professionals working in Personalization, Commerce, Marketing Automation, Customer Journey and Digital Asset Management (DAM).
Going forward we will run a number of Webinars and Executive events around these topics. Over time we like to develop the community and increase value for you as member.
The CX HUB launched in fall 2021 and is a cooperation between Wednesday Relations and Adobe.
