Protect your Brand and Reputation on Social Media
Datum
15nov
Tid
08:00 - 09:00 Breakfast and registration from 07:30
Plats
Radisson Blu Royal Viking Hotel
Vasagatan 1, 111 20 Stockholm
Pris
Kostnadsfritt
Protect your Brand and Reputation on Social Media
We are living in the age of the customer- where brand reputation and digital trust are paramount to success. The modern business environment has seen a shift in how business value is won and lost and social media has become a key corporate technology platform. This increasing reliance on social media for customer service, sales, marketing, HR operations, executive engagement and more has unwittingly introduced significant risk. Risk of cyber attacks, scams, customer fraud, leaked data, hacked accounts and fraudulent profiles, which can all deadlock growth efforts and even disrupt business operations.
In this session, we will focus on how to identify where your business is exposed, how to prioritize the risks with the business impact and give you methods that your organization can utilize to protect your Digital Strategy and overall growth.
Evan Blair, co-founder of ZeroFOX the leader in Social Media Security, will share how the digital landscape and the risks associated have expanded exponentially over the past five years and provide valuable insight to business leaders on how to mitigate their impact on growth.
Program
07:30 - 08:00 Breakfast and registration
08:00 - 08:05 Introduction Wednesday Relations
08:05 - 08:55 Protect your Brand and Reputation on Social Media
08:55 - 09:00 Questions and summarize
Target group
The seminar is for you who work in a line organization within Marketing, CRM, Customer Experience, CISO and Business Development. The seminar is unfortunately not open for competitors to our partner.
Speaker
Evan Blair
Co-Founder, Global VP, ZeroFOX
Evan Blair is the co-founder of ZeroFOX. He currently runs the Worldwide Channel Sales organization, having previously held the role of COO and been at the helm of the Global Marketing team. Evan spends his time with customers, industry analysts and partners solving the security challenges and risks that social media presents to the modern business. He is responsible for driving the ZeroFOX corporate vision through execution-focused initiatives, has spoken at industry conferences from Las Vegas to NYC including RSA Conference, McAfee FOCUS, SINET and has been featured by the New York Times, The Atlantic, Forbes and other major publications.
Evan leverages a diverse background in economics and security to shape value based programs and empower the CISO within the organization. Prior to founding ZeroFOX, Evan was a member of the Accuvant Leadership Team and has held both financial and business development leadership roles within the security industry. He studied at Cambridge University and holds a BA in Economics from Wake Forest University.
Breakfast partner
We believe that communication can change the world - Communication can overthrow governments, a tweet can put political relations out of control, and a social media storm can put an unknown business on the map. Infomedia is your strategic partner for providing insights and advice on how to strengthen your strategic efforts on social media to ensure that your company gains market shares, increase revenues and minimize risks through social media. Read more here.
