Saddle up! The rapid change in focus for both B2B and B2C digital commerce has put an extraordinary stress for business and platform owners to adapt and innovate.

Join our executive event to hear how recent years have changed the strategy and focus for business owners to stay on the forefront of constant shifting market and customer demands. Learn how the modern buyer drives the urge for new tactics and what new strategies are critical in an all new world of "hit or miss" in Experience Commerce.

Key take aways

• Learn how to focus your strategy towards digital commerce. Understand how to tackle the behavior of the new digital buyer and address the new rules of engagement for the transition from physical to digital commerce.
• Understand how companies of all industries and business models are winning while speeding up their digital transformation. Hear how digital self-service can help you scale, how to prioritize fulfillment, operations and marketing initiatives, and when to explore new business models and cloud initiatives.
• Get the key insights and results of the “Digital Trends Report 2022”. The report is conducted by econsultancy.com and Adobe – as a result of nearly 10.000 qualified respondents.

Target group

As part of a selected group (12 professionals), you will have the chance to network with directors, managers and decision makers within Marketing, Customer Experience, CRM, Business Transformation etc.

Please note that this event is limited to 12 guests and is free of charge for the participants.

This Round Table is only directed to leaders/decision makers. 

Program

10.00 | Introduction 

Moderator: Mats Gustafsson

10.15 | Shift in Strategy and Focus for Digital Commerce

Presented by Peter Laub | Digital Transformation Evangelist @ Adobe

10.40 | Break out discussion - Round 1

• How has the shift in market demands and changes in your customers’ purchasing behavior challenged your strategy, business model and market position?
• Think about how your business focus has changed during the last 2 years. What has shown as the biggest growth opportunity?

11.00 | Summary after discussion

11.05 | Break out discussion - Round 2

• Have you recently shifted focus to more digital selling?

• How has recent changes influenced the way you plan for future market convergence

11:30 | Summary and ending

A selection of confirmed attendees

Speakers

Application of interest

Executive Partner

Adobe is changing the world through digital experiences. Our creative, marketing and document solutions empower everyone — from emerging artists to global brands — to bring digital creations to life and deliver them to the right person at the right moment for the best results.