Wednesday Executive
Sticky Marketing: What it Takes to Attract and Keep Customers in 2022
Sticky Marketing: What it Takes to Attract and Keep Customers in 2022
Datum
15mar
Tid
17.00-20.00
Plats
Konstnärsbaren (KB)
Smålandsgatan 7
What does good digital marketing look like in 2022, and what needs to be in place to make it a reality? Come and find out in this interactive talk. You'll also learn:
- Why a marketing model from the 1960s is still as relevant today as it ever was
- 3 key areas to focus on this year to boost your acquisition and retention rates
- How your technology infrastructure can make or break your success
We have invited Ed Brocklebank, Senior Solutions Consultant from Bloomreach Engagement to lead this dinner and discussion for this evening event. As part of a selected group you will be able to talk to peer leaders within CRM, MA, CX and Data. Join us for this executive dinner with three courses and drinks. We hope that you gain new insights, ideas and connections to people in similar positions as you, from other companies.
Target group
The seminar is for data driven organisations with a keen interest in improving omnichannel personalisation and automated marketing, CRM, Customer Experience and Data Governance. The seminar is not open for competitors to our partners.
This Round Table is only directed to leaders/decision makers.
Program
17.00 | Welcome and drinks
17.30 | Moderator presents the agenda for the evening
Mats Gustafsson, founder & CEO, Wednesday Relations
17.45 | Sticky Marketing: What it Takes to Attract and Keep Customers in 2022
Presented by Ed Brocklebank, Senior Solutions Consultant, Bloomreach Engagement
18:15 | Contribute your thoughts and challenges through a group conversation over dinner
19:50 | Summarizing and ending
We will keep monitoring the Covid measures closely and will update you if this is required.
A selection of confirmed guests
ATG
Head of Marketing
Avanza
Head of CRM
Arbetsförmedlingen
CRM strategy Manager
Speakers
Ed Brocklebank
Senior Solutions Consultant, Bloomreach Engagement
Ed Brocklebank is a Senior Solutions Consultant for Bloomreach Engagement. His combination of marketing, technical and strategic knowledge places him in a unique position to assist companies with their digital marketing challenges. He now advises on how to leverage Bloomreach's Customer Experience Cloud to achieve profitable growth through real-time personalisation and marketing automation.
His passion for digital started in 1999 after reading 'HTML for Dummies' and lovingly crafting his first website, shortly followed by building and managing an e-commerce site for a skiwear business.
Since then he's been around the digital block. Previous roles have included casino games developer, SEO Manager, Running an E-Commerce Team, and Data & Analytics Director for a global digital marketing agency.
Mats Gustafsson
VD & GRUNDARE @ WEDNESDAY RELATIONS
Mats founded Wednesday Relations 2002 and have extended experience in marketing, sales, digital business and CRM. Mats has worked in line-positions within marketing and sales in Sweden and worldwide. Together with Wednesday Relations, Mats has created a lot of conferences and seminars, and is also a very popular and well-experienced moderator.
Registration of interest
Executive Partner
Bloomreach is the world’s #1 Commerce Experience Cloud, empowering brands to deliver customer journeys so personalized, they feel like magic. It offers a suite of products that drive true personalization and digital commerce growth, including: Discovery, offering AI-driven search and merchandising; Content, offering a headless CMS; and Engagement, offering a leading CDP and marketing automation solutions. Together, these solutions combine the power of unified customer and product data with the speed and scale of AI-optimization, enabling revenue-driving digital commerce experiences that convert on any channel and every journey. Bloomreach serves over 850 global brands including Albertsons, Bosch, Puma, FC Bayern München, and Marks & Spencer.
