Streamline your Creative Collaborations
Datum
9jun
Tid
10.00-10.45
Plats
Online
Pris
Kostnadsfritt
Delivering content that will engage and inspire customers is the goal of every marketing organisation. But with every new campaign, every new product, and every new channel, more content is needed. OpenText’s solutions enable marketers to cope with the increasing demands without losing control of budget, quality or brand value.
By aligning design, collaboration, approval and distribution to a common backbone, the content creation process will develop improved productivity, consistency and quality - saving time and marketing budget. OpenText Digital Asset Management provides that backbone: linking every participant in the creative process, wherever they work, to achieve the goal of making great content.
Join this session to:
- Discover how to streamline agency collaboration
- Learn how to avoid endless review cycles
- Hear how to make data-led decisions about content creation
- See the latest innovations in digital asset management
Program
10.00 | Introduction
Mats Gustafsson, CEO & Founder @ Wednesday Relations
10.05 | Improving Creative Collaboration with OpenText Digital Asset Management for Marketers
Will Cook, Expert in Digital Experience @ OpenText
Conrad Henson, Senior Product Marketing Manager @ OpenText
10.20 | Demo
Rohit Ramaiah, Pre-Sales Consultant @ OpenText
10.30-10.45 | Questions and summary
Target group
The seminar is for you who work in a line organization within marketing, CRM, Customer Experience and Business Development. The seminar is not open for competitors to our partner
Are you interested but do not have the opportunity to see this event live? Sign up anyway, and we will make sure you get access to the recorded version afterwards.
Online registration closes 15 minutes before the webinar starts.
Speakers
Conrad Henson
Senior Product Marketing Manager @ OpenText
Conrad is a Product Marketing Manager for Digital Experience based in London, UK. Conrad specialises in Digital Asset Management, a field in which he has worked since 2011. As a DAM practitioner and former OpenText customer, he has interests in user-focused innovation, no-code configuration and Digital Transformation.
Will Cook
Expert in Digital Experience @ OpenText
Will is responsible for providing expertise in omnichannel customer engagement and digital customer experience. He works with leading companies to help them better understand customer interactions across multiple channels and deliver compelling, personalised and targeted customer experiences that deliver the right business outcomes and measurable ROI.
Will joined OpenText via acquisition from HP. Previously, he worked for Amazon’s Merchant Services division, leading teams driving recruitment of key retailers to Amazon’s 3rd party retail channel and adoption of Amazon’s ecommerce services and software.
Rohit Ramaiah
Pre-Sales Consultant @ OpenText
Rohit is a seasoned Pre-Sales Architect and specialises in Digital Experience. He’s based in Amsterdam. His key areas of expertise are in helping brands with content organization, automation and AI, thus delivering the best value from their Digital Asset Management.
CEO & FOUNDER @ WEDNESDAY RELATIONS
Mats founded Wednesday Relations 2002 and have extended experience in marketing, sales, digital business and CRM. Mats has worked in line-positions within marketing and sales in Sweden and worldwide. Together with Wednesday Relations, Mats has created a lot of conferences and seminars, and is also a very popular and well-experienced moderator.
Wednesday Live Partner
OpenText™ Media Management is a leading, innovative and scalable DAM solution that optimizes rich media asset management, use and distribution across the digital ecosystem. From creation to consumption, Media Management offers a consolidated asset repository for marketing, branding, commerce, video and global distribution across contributors and production environments.
