The Challenge of Omnichannel Marketing
Datum
30mar
Tid
10.00-10.45
Plats
Online
Pris
Kostnadsfritt
The Challenge of Omnichannel Marketing
If you hear “omnichannel marketing” and simply think “breadth of channels to deploy brand marketing content,” you’re missing the mark.
The purpose of being on more channels isn’t to give your team more avenues through which to bombard customers wherever and whenever possible. The real purpose is to enable the customer to connect with your brand in whichever way they prefer. Omnichannel marketing is still about the customer – it’s meeting customers where they want to meet you.
Prioritize 1:1 omnichannel strategy, but every channel – mobile, app, SMS, web, store, and more – must be seamlessly connected. Customers expect to enjoy a consistent, individualized experience across all channels, no matter when, where, and how they want to reach your brand.
Join this session to learn more about:
- The challenge of omnichannel marketing how to solve this through consolidating tech and personalisation
- Importance of SMS communications
- Emerging trends and new channels
Program
10.00 | Introduction
Mats Gustafsson, CEO & Founder @ Wednesday Relations
10.05 | A Conversation on The Challenge of Omnichannel Marketing
Kris Dimitroff - Global Head of Technology Partnerships @ Emarsys
Jacqueline Hennessy - Product Director @ LINK Mobility Sweden
10.40 | Questions and summary
10.45 | End
Target group
The seminar is for you who work in a line organization within Marketing, CRM, Customer Experience and Business Development. The seminar is not open for competitors to our partners.
Are you interested but do not have the opportunity to see this webinar live? Sign up anyway (ANMÄL DIG, in the left menu), and we will make sure you get access to the recorded version afterwards.
Online registration closes 15 minutes before the webinar starts.
Speakers and Panellists
Kris Dimitroff
Global Head of Technology Partnerships @ Emarsys
Kris Dimitroff is based in London. He has spent the last 12 years building and scaling strategic partnerships at Martech, Fintech and Hospitality Tech companies in the UK, and his native Australia. At Emarsys, Kris owns the strategy for an ecosystem over 120 Technology Partners, to support Retail & E-Commerce customers using the Emarsys omnichannel customer engagement platform in achieving their business objectives.
Jacqueline Hennessy
Product Director @ LINK Mobility Sweden
Jacqueline joined LINK Mobility as Product Director in Jan 2021. Before LINK she spent 8.5 years in Twilio which included working with Carrier Relations team and Beepsend AB with sales, leading global OTT & A2P messaging strategy. Prior to this she spent 7 years with Symantec Cloud and SoftScan AS as IT Partner Sales and Channel Dev. Manager.
Mats Gustafsson
CEO & FOUNDER @ WEDNESDAY RELATIONS
Mats founded Wednesday Relations 2002 and have extended experience in marketing, sales, digital business and CRM. Mats has worked in line-positions within marketing and sales in Sweden and worldwide. Together with Wednesday Relations, Mats has created a lot of conferences and seminars, and is also a very popular and well-experienced moderator.
Wednesday Live Partners
Emarsys, an SAP company, is the omnichannel customer engagement platform that empowers marketers to build, launch, and scale personalized, cross-channel campaigns that drives business outcomes.
Emarsys partner with more than 1,500 companies from global enterprises to fast-moving mid-market brands across industries.
LINK Mobility is Europe's leading and fastest growing provider of mobile communications and mobile services for companies. We strongly believe in developing the interaction between companies and consumers through engaging customer communication.
