Wednesday Executive
The Power of Personal Experiences in a Shifting Digital Landscape
The Power of Personal Experiences in a Shifting Digital Landscape
Datum
29aug
Tid
17.00 - 20.00
Plats
Konstnärsbaren (KB)
Smålandsgatan 7, Stockholm
This event is fully booked. If you are interested in participating, you can
sign up to the waiting list by submitting an application of interest.
The Power of Personal Experiences in a Shifting Digital Landscape
Against a backdrop of geopolitical and economic uncertainty businesses continue to make tough choices. The customer experience bar is rising – and organisations need to keep up. Many are re-evaluating what matters most, making strategic investments to set up for future success, all while striving to deliver experiences that dazzle their customers. It will need creativity to inspire teams, boost efficient and improve workstreams.
A wopping 73% of Senior Executives agreed that focusing on immediate needs at their organisations has come at a cost of longer term planning and strategy (Adobe Digital Trend Report, 2023).
Join this Executive Roundtable to discuss strategic challenges, key trends and practical steps your organisations should be taking based on our experience with customers globally. The Adobe Experts, Carlos Duez and Jo O’Connor, will share insight on:
- Practical tips and tricks to make digital economy personal
- The impact of AI and whether it is a threat of opportunity
- Frictions and investments in producing content velocity
- Emergence of CDP and how to amplify data collected
A very rewarding evening with interesting discussions and new insights. Very nice to meet like-minded people from different industries who share their thoughts and experiences!
Program
17.00 | Welcome and Drinks
17.30 | Moderator Presents the Agenda for the Evening
Mats Gustafsson - Founder & CEO | Wednesday Relations
17.45 | Key Trends in 2023 and Beyond: What Do You Need to Set Up for Success?
Carlos Duez, Customer Journey Go To Market lead Western | Adobe
Jo O’Connor, Principal Solutions Consultant | Adobe
18:15 | Contribute your thoughts and challenges through a group conversation over dinner
- The challenges of producing content - The impact of AI & where to invest
- Reimagine your data relationships - Enhancing data with human insight
19:50 | Summarizing and ending
Target Group
As part of a selected group you will have the chance to network with directors, managers and decision makers within Marketing, E-Commerce, Customer Experience, Data, and Marketing Automation.
Please note the event is limited to 10 guests and is free of charge to participants. This Roundtable is only directed to leaders / decision makers.
I appreciate the format of sharing experiences across industries. Activities like this give insights into differences, but above all, into similarities that we have in today's society and companies.
Speakers & Host
Carlos Duez
Customer Journey Go To Market lead Western | Adobe
Carlos helps companies that are pushing their digitalisation to the next level and improve their customer experience by leveraging the power of unify data, online and offline, in order to send meaningful communications to the right people, at the right time and through the right channel. Currently, he's GTM Leader for Customer Journey Management for Western Europe at Adobe.
Jo O’Connor
Principal Solutions Consultant | Adobe
Jo has always been fascinated by solving problems, which is probably why she is now a solutions consultant. At Adobe she works with customers and partners to use Adobe technology solutions to deliver real business value. She started her working life as a scientist, and has now come full circle. Increasingly using the data and modelling techniques from those days to help customers move into the world of machine learning and artificial intelligence. The world is changing, and she is proud to be working with Adobe to help her customers to move in that changing world with confidence.
Mats Gustafsson
CEO & Founder | WEDNESDAY RELATIONS
Mats founded Wednesday Relations 2002 and have extended experience in marketing, sales, digital business and CRM. Mats has worked in line-positions within marketing and sales in Sweden and worldwide. Together with Wednesday Relations, Mats has created a lot of conferences and seminars, and is also a very popular and well-experienced moderator.
Application of interest
Executive Partner
Adobe is the global leader in digital experience and digital media solutions. Our tools and services allow our customers to create groundbreaking digital content, deploy it across media and devices, measure and optimize it over time and achieve greater business success. We help our customers make, manage, measure and monetize their content across every channel and screen.
