What is the Future of Customer Loyalty?
Datum
25sep
Tid
08:00 - 09:00 Breakfast and registration from 07:30
Plats
F7, Ljusgården
Fleminggatan 7, 112 26 Stockholm
Pris
Kostnadsfritt
What is the Future of Customer Loyalty?
We hear it time and time again, customer loyalty is dead. But is it? It is not the customers role anymore to “prove” to you that they are loyal or have offers or coupons. We must put the customer back at the heart of your strategy and start to use modern touch points and utilize more data to make smarter decisions.
In this session Christine Bardwell will explore the topic of customer loyalty and will discuss innovations shaping the future of loyalty. Get inspired and take your loyalty and CRM marketing practice to a new level!
Program
07:30 - 08:00 Registration and breakfast
08:00 - 08:05 Introduction Wednesday Relations
08:05 - 08:55 What is the Future of Customer Loyalty?
- Customer loyalty today - the landscape
- Innovations and trends shaping the future of customer loyalty
08:55 - 09:00 Summarize and questions
Target group
The seminar is for you who work in a line organization within marketing, CRM, Customer Experience and business development. The seminar is unfortunately not open for competitors to our partner.
Speakers
Christine Bardwell
Global Product Manager - Strategy, Oracle
Christine Bardwell is responsible for global strategy for Oracle Loyalty. Prior to joining Oracle in 2015, she accumulated more than a decade of industry experience as a researcher, analyst, and consultant to leading retail brands and technology companies focused on the pursuit of the ultimate customer experience.
Kristoffer Stenbeck
PRINCIPAL SALES CONSULTANT, ORACLE
Kristoffer Stenbeck works as principal sales consultant at Oracle Marketing Cloud with expertise solutions for digital marketing. Kristoffer has a broad experience as CRM consultant and assist B2C as well as B2B companies with their Martech/Adtech landscape.
Breakfast partner
Oracle has more than 420 000 customer and implementations in more than 145 countries and offers one of the world’s topmost complete, integrated series of cloud applications, platform services and pre-integrated systems. Read more about Oracle here.
