Power to the Marketer
In spring 2024, SAP Emarsys conducted research amongst 10,055 consumers and 1,177 marketers across the globe to dig deep into attitudes towards AI.
This report reveals an exciting convergence between how consumers feel about AI and how marketers can be empowered by AI in their omnichannel strategies. The goal? True 1:1 personalisation, freedom to innovate and ultimately, to drive real business growth.
What’s Inside? You’ll discover a snapshot of unique data insights into:
- The current state of retail: How can retail roadblocks be addressed by AI, while supercharging customer engagement?
- The demand for AI adoption: Understanding the convergence of consumers and marketers is imperative for retailers to get ahead of the competition.
- How AI can benefit marketers: Personalisation alone is not enough. AI is essential to increasing customer engagement.
- Data and privacy concerns: Find out why it is crucial for retailers to be transparent about their use of personal data, and maintain ethical standards around privacy.
