Offering relevant content to each customer is key to inspiring loyalty.
In this insightful case study, you’ll learn how Hunkemöller, Europe’s leading lingerie brand, improved e-mail efficiency and battled marketing fatigue with AI-powered targeting.
Learn how Hunkemöller used AI-power to:
- Improve targeting, using all available website data
- Boost engagement & reduce marketing fatigue by sending fewer, more targeted emails at optimal times
- Generate higher open rates & online conversions
- Increase online revenue & revenue per email sent
“Revenue per thousand emails sent increased dramatically, because the content is becoming more relevant to the customers.” Anneke Uiterweerd, CRM and Loyalty Project Manager, Hunkemöller
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