Gamification: Keeping customers loyal, one level-up at a time!
In the marketing context, gamification uses game-like concepts and elements to make a customer’s shopping experience more rewarding and exciting. Early promotions were limited by various factors. But now that we, for the most part, live and shop online, the possibilities for gamification are almost unlimited.
Compared to other promotional techniques, gamification taps into the brain’s reward mechanism to encourage sales. Just like normal promotions, gamification uses attractive deals and discounts to win over customers’ wallets.
Inside this ebook:
- How does gamification work?
- Technical challenges in implementing gamification
- Gamification best practices
- How gamified loyalty programs work
