Extensibility is the mark of a future-proof digital marketing platform. A platform that continues to provide added value by integrating new channels and apps, while being able to grow alongside an organization’s needs.

This informative guide offers a look at how a flexible, hyper-connected platform can easily facilitate the kind of integrated experiences that today’s (and tomorrow’s) consumers demand, injecting every single customer interaction with relevance – while simultaneously driving operational efficiencies and value.

• Learn how to connect your tech stack to optimize consumer engagement, by creating the joined-up experiences customers expect from brands
• See how an extensible platform continues to pay dividends by increasing operational efficiency, reducing time to market, and increasing customer retention (reducing churn)