Watch and listen to this exciting episode of Wednesday Podcast.
Mats Gustafsson at Wednesday Relations interview Neil Howarth Senior, RVP EMEA North @SAP Emarsys, about the findings from AI in Retail Report.
We will cover consumers increased expectations on personailisation and Retailers experiences from implementing AI in their marketing and customer work.
Consumers still think that most marketing emails aren’t relevant.
- 56% of the consumers believe AI powered recommendations have improved their online shopping experience.
- 69% of marketers report an increase in customer loyalty since adopting AI into their campaigns. Why is that?
- Find out why it is crucial for retailers to be transparent about their use of personal data, and maintain ethical standards around privacy.
Duration: 25 min
Language: GB
Download the podcast + get access to the AI in Retail Report!
