If the customer is king, customer data is the crown jewels.

As a retailer this is especially true in an offline/online world, where understanding previous customer interaction (and using it as an accurate predictor of future behaviour), underpins commercial success.

The use of Machine Learning (ML) and Artificial Intelligence (AI) is revolutionising predictive modelling – something retailers are increasingly looking toward, and which the consumer is rapidly expecting as a given.

Tealium research found that 80% of organisations believe that personalisation driven by AI and ML will be welcomed by customers over the next few years. Download Tealium’s recent guide to discover what AI and ML can bring to your business, and how it will underpin insight into customer behaviour.