The authoritative report on European in-house marketing

As companies increasingly seek transparency in their advertising spending and seek more control over creativity, many companies are beginning to "take home" the knowledge and work with in-house marketing.

For this 4th edition of our annual State of In-housing report, we surveyed over 400 senior European marketers, examining different in-house models, and how they impact creativity, measurement, and data.

We also feature expert interviews with well-known brands (Arla, HSBC UK), all of whom have been through the in-housing process.

By downloading this report, you will discover:

• How in-housing is enabling innovation and creativity
• Which aspects of in-housing are empowering team collaboration
• The impact digital transformation is having on in-house teams
• Key benefits and barriers to in-housing, plus much more...