Thank you for joining Marketing Automation Day!

Here you can find all of the respective Presentations:

Jo O’Connor, Adobe

7 Key Trends in Marketing Automation

Join Jo as she discusses the trends that she sees with her customers every day. And as she highlights some of the key considerations that marketers around the world are prioritising, think of how you could adopt some of these changes into your own organisations.

Find the presentation here!

Rasmus Houlind, Agillic

Personagmentation?!? Hey, what is Personalization really?

In this talk, thought leader in Omnichannel Marketing Automation, Rasmus Houlind from Agillic, will once and for all set straight the nature of and the difference between segmentation and personalization and what this means for your Customer Experience, the results you create and how you work most efficiently. 

                                    Find the presentation here!

Ovidiu Mihai-Marginean, Bannerflow

Data management - an essential part of marketing automation

Data is at the core of marketing automation. It serves as the basis for personalisation, alignment within the organisation and reporting. At the same time, data quality represents one of the main obstacles marketing automation professionals face today.

Find the presentation here!

Jessica Svenske Alenadaf, Telge Energi

Marketing automation to advance eco-friendly energy solutions

Swedish-based Telge Energi is known as a frontrunner in supplying consumers with green energy and outstanding service. In this session you’ll hear directly from Martech Communication Strategist, Jessica Alenadaf how they made this happen, which challenges they have had to overcome and which they see in the future.

                                    Find the presentation here!

Marija Milanova, Trustly

Become the Marketing Automation node in the organization

Marketing and Sales alignment is not a new topic, and yet very few, big and small, organizations practice it. Starting small can have a big impact in bridging the two teams together. Although the Marketing Automation position is mostly technical, that does not mean that you can’t challenge your coworkers before launching a campaign. Most of the time, marketing and sales are your best sparring                                            partners helping you excel in your work.

                                    Find the presentation here!

Andrew Baggs & Anthony Konarski, YouWe

Five fundamentals to ensure Marketing Automation success

Are you looking to roll out Marketing Automation in your business? Or are you finding that your Marketing Automation platform isn’t delivering everything it promised?

In this talk, Anthony and Andrew will outline 5 fundamental steps you will need to take to ensure you get the most out of a Marketing Automation platform of any size from Mailchimp to Marketo.

                                   Find the presentation here!