How Marketing Automation turns transactions into Customer Relationships

This event will provide insights into how Non-Governmental Organisations (NGOs), retailers and subscription businesses can build omnichannel communications to deepen customer relationships. In a largely campaign-driven industry, converting one-off donors to regular ones can massively impact the bottom line. Using the Swedish Red Cross as a case, Agillic CXO Rasmus Houlind will show how NGOs, retailers and subscription businesses can easily onboard onto Agillic and leverage individual transactions into lasting customer relationships.

• A strategy for using marketing automation to turn transactions into customer relationships.
• Understanding how to leverage major gains by implementing the most basic level of omnichannel marketing automation on your owned media - the low hanging fruit can get you far.
• Insights into how to build flows with Agillic which enable you to nail and scale the basics of omnichannel marketing and beyond.